WHAT’S A CHARACTER STYLE LOGO

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Generations of advertisers have 

created an avatar to represent their

products or services. 

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From Kellogg’s Snap Crackle and Pop to Speedy Alka Seltzer to the Aflac Duck, avatars or representative characters have succeeded in softening the harsh commercialism of sales promotion with humor and whit. More important, they have the ability to put a pleasant “face” on an otherwise cold corporate entity, make it more memorable and act as a spokesperson (or animal) that has the ability to demonstrate the product’s attributes.

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Recently, we have been asked to incorporate the founder’s image in logos or corporate identities. We have followed the success of these designs and we are happy to report that they have gained wide acceptance. People like to do business with people, not corporate monoliths. They especially like to do business with those who share their values and objectives.

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On the other hand, illustrated logos tend to evoke the style and quality of the company or product without focusing on the individual character. Island Perfume is such a logo. Although it contains the silhouette of a woman, the primary focus is on the lush floral landscape that provides the base of their product.

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Please scroll down this page and the following ones to view the many ways we have used illustration and characters to incorporate the attributes entrepreneurs wish to evoke.