Q. How do you keep your fees so low when other professionals charge so much more? Am I getting a cut-rate job?
A. It has always been our objective to give entrepreneurs the same award-winning quality We’ve provided major corporations. The Internet has made this possible by radically streamlining communication. We can produce more work in a few hours than we could in week, just a few years ago. Instead of hours of long-winded client meetings, We’ve learned to distill the process to a single page of client-supplied data.
That raises another important point. Instead of over-paid account executives, market research specialists and creative directors, YOU become the art director. That’s right, we don’t need a committee to hash-out your vision for a business. We rely on you to provide the creative spark. The most successful projects are always those in which the client has a clear vision for their business and communicates it in simple, direct terms.
One last issue; agencies spend many millions of dollars on “spec” work. (That’s work done prior to getting an assignment from the cli- ent.) Then there’s the six martini lunches, theater tickets and leather bound presentation cases. You’ll get none of that from us.
Our sole objective is to make your business look like the most professional, best established player in your market.
Q. Do I get the copyright to my logo?
A. There would be very little point in retaining the copyright to another’s business logo. Logo design, by its very nature, is considered “work-for-hire.” That means the copyright is automatically owned by the person commissioning the work. If you are working with a designer who says, “I’ll even include the copyright to your logo,” understand, they are just trying to inflate their offer. We do retain the right to display the final product (or any progress image) in our portfolio. We may even enter it in a design competition. Don’t worry, We don’t win any money. All we get is publicity . . . but then so do you.
Q. What’s the difference between a logo, an avatar and an illustration? Will you provide all three?
A. That’s probably one of the most complex questions we face on a daily basis. Let me try to give as simple an answer as possible.
A logo is a graphic mark that readily identifies your company or organization to the public. The best logos contain an aspect of illustration because they cause the viewer to reflect on one or more of the core attributes of your organization or product. Some businesses believe that elegant and spare logos represent them best. To some extent, this may be a holdover from the days when reproduction techniques forced designers to use pure typographic (or type solutions) to ensure consistent display of corporate logos. Today, modern, full color reproduction is within almost everyone’s budget and we are able to ensure consistency of reproduction across many media.
In some cases this has proven to be a double-edged sword. Often, clients want every aspect of their business illustrated in their logo. This usually leads to “information-overload” and impotence because few casual viewers are prepared to invest the perceptive labor required by such complex images.
An Avatar is a person or animal, frequently in cartoon form, used in and around logo design. It presumably embodies the qualities of the company product or organization and lends a living form to those qualities. Among the most famous avatars is Mr. Clean, the Keebler Elves and Disneyland’s Tinkerbell. we are pleased to create any or all of these devices (separate fees may apply).